
Hey AI, Who's the Best? How Your Brand Can Win the New Search Race
8 October 2025 at 8:34:11 am
If a chatbot or voice assistant doesn’t know your brand, you’re already invisible. Let’s fix that.
Ever asked your smart speaker, “What’s the best local pizza place?” Or had an AI tool plan your weekend getaway? The answers you get aren’t magic—they’re the result of a new kind of marketing. And if your brand isn’t the one being recommended, you’re missing out on the biggest shift since the invention of the search engine.
Welcome to the world of Generative Engine Optimization (GEO).
It’s no longer just about keywords and backlinks. It’s about teaching AI assistants, chatbots, and generative engines that your brand is the answer. Because when someone asks their car’s AI for “the best coffee shop on my route,” you want it to say your name — preferably with a little flair.
This happens when your business hours, menu, and rave reviews are structured perfectly for an AI to find and understand. That’s Answer Engine Optimization (AEO) in action.
Or imagine a creative pro using an AI tool to brainstorm ideas for a new campaign. If your brand’s story and case studies are optimized, you become the example the AI pulls up. That’s GEO — making your brand part of the AI’s creative process.
So, How Do You Win the AI Search Race?
At Jervex, we turn these possibilities into reality. We don’t just throw acronyms around — we build strategies that get your brand recommended.
We help you teach the AIs, so when your future customers ask for a solution, your name is the one they hear. Loud and clear. Preferably with a mic drop.
Want to be the answer, not just another option? Let’s make your brand unforgettable — in the eyes of humans and machines.
